Monday, December 29, 2008
Recent statistics and surveys show that electronic media, print media, and even email marketing are seeing greatly decreased ROI. What are the two forms of advertising that thriving in this recession/depression? Durable advertising and direct mail. Multi-stream marketers have noticed an uptick in their direct mail response rates. Prospects have become jaded at electronic advertising, they tune out radio and TV ads a few seconds in, they filter online advertising, and their spam filters stop even legitimate email from their vendors. Because of this trend people are reading their snail mail again, and the best way to guarantee that a direct mail piece will get opened and not trashed is to include a durable advertising product. Postcards and #10 envelopes get a quick scan before the can but lumpy mail always gets opened. You can even forgo the envelope and mail durable advertising items like Frisbees and waters bottle with your message front and center. Lumpy mail easily doubles your response rate. So whether you are looking for instant sales, web traffic, or lead generation durable advertising and direct mail are a powerful combo. Some of our favorite durable items for mailing are at www.arizonacap.com but for best results call or email us to discuss your target market and your message/goals.
Wednesday, December 3, 2008
Everything is going green these days and it's not just a fad for tofu eaters on the Left Coast. From rural America to the biggest cities people are seeking lower impact products. 80% of consumers today say that their product choice is influenced by environmental considerations. The durable advertising industry is undergoing a big focus on green impact. Why - well the big dirty secret reason is that half the products our industry sells end up in the trash the day their received. At Arizona Cap we can help you avoid those product mistakes and save the planet and your wallet. As whole our industry produces lot of junk. So instead of of concentrating on creative ideas to use durable products that won't end up in a landfill, the industry is making great efforts to produce environmentally friendly trash. The good news is that if you are using the right durable advertising products in the right way won't get trashed and you have a lot of options in eco-friendly products that show your employees, your clients and your community that you care. Some of the best eco-friendly options are oragnic clothing lines, and recycled bag and tote products.